DT111: What’s New in Mail Finishing?
Direct mail, transactional, and transpromotional applications are all poised for market growth. One key enabler of these applications is mail finishing technology. Attend this informative session and learn about emerging technology, including automated in-line finishing, as an alternative to traditional inserting.
Instructor: Scott Gerschwer, VP Marketing
Sunday, Round One, 1:45-2:45 pm
DT245: How to Make Your Documents Sizzle in a Transpromo Environment
Learn about the new and exciting philosophy that is overtaking the transaction document world. The integration of marketing and other personalized content into transactional materials and the use of multi-channel communications to improve customer relationships and drive business are coming into the mainstream. Come learn about the opportunities and risks associated with embarking on a TransPromo strategy.
Instructors: Nick Romano, President, Prinova, Inc and Ron Goglia, CIGNA Corporation
Monday, Round Four, 12:45-1:45 pm
DT258: Managing a High Volume Mail Production Environment in a Time of Uncertainty
This session will open your eyes to the latest trends that are making it more challenging to manage a production operation. You will walk away with tools and techniques that will allow you to more efficiently and effectively manage high-volume mail production in a time of uncertainty.
Instructor: David Day, Director, ADF Engineering & Operations, Pitney Bowes
Monday, Round Five, 2:00-3:00 pm
DT272: Redesign… It’s More Than Just Making Them Pretty
Join one or the industry’s leading experts, Nick Romano as he discusses the value proposition of redesigning transactional documents such as statements and bills to enhance the overall customer experience; reinforce your corporate brand and leverage the power of Transpromo marketing.
Instructor: Nick Romano, President, Prinova, Inc.
Monday, Round Seven, 5:00-6:00 pm
DT401: 100% Mail Integrity - How to Achieve It!
This session explores what 100% mail integrity really is, why it has more relevance in today’s environment, and what are the best
methods in the marketplace today to achieve it. This seminar discusses technology and design considerations, shows you both front-end and back-end verification systems and will walk you through one company’s program.
Instructor: Eric Houger, CMDSM, Supervisor, Portland General Electric
Tuesday, Round Ten, 2:45-3:45 pm
DT417: The Power of Print: 10 Ways to Use Print to Meet Marketing Objectives
Come learn how leading organizations are using emerging print technologies to grow their business. This session will offer examples of eye popping marketing pieces, the technologies used to print them, the relative cost of production, and the impact on direct marketing response rates.
Instructor: Jud Thurman, CMDSM, Business Manager, Gospel Minutes Publications
Tuesday, Round Eleven, 4:00-5:00 pm |
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